ITALIA → CALIFORNIA

Your bridge to the American market.

WERYO helps Italian companies, from established manufacturers to tech startups, enter and grow in the US, with a focus on California. Cultural understanding, strategy and hands-on execution, in one long-term relationship.

The path

Preparation first. Then strategy. Then growth.

Entering the US is a project, not a transaction. We take you through it in three phases, and stay with you after launch.

01

Preparation & cultural interface

We help you understand the American market, and make sure American customers and partners understand you: market fit, an adapted offer and message, and the certifications you'll need.

02

Market-entry strategy

The best way in for your sector, goals and resources, from working with local partners to opening a US subsidiary, with a budget and timeline that hold up.

03

Setup & ongoing management

We launch your US presence and, if you wish, run the subsidiary's day-to-day operations: accounting, payroll, tax and compliance.

What we do

One partner, a whole network of specialists.

Strategy, setup and the back office, coordinated by a single team that speaks your language and knows your company.

Step by step

From Italy to California, one step at a time.

Instead of a large upfront investment, you start with a small, measurable first step. You learn on the ground, and expand based on real results.

1

Prepare

Market fit, certifications, and an offer and message Americans understand.

2

Plan

The right entry model, a realistic budget and a timeline you can hold to.

3

Launch

A small, measurable first step that tests the market with limited risk.

4

Grow

Expand on real results, with your US office run for you if you wish.

You can enter California with a small investment, if you know how and have the right guide.

Why WERYO

Experienced advisors, not salespeople.

A 360-degree approach

We look at the whole business, not one piece of it, and connect strategy, setup, operations and growth.

We understand the Italian entrepreneur

Decades of experience bridging Italian and American business culture.

A curated network of specialists

US professionals are highly specialized. We've built a trusted network, and we coordinate it for you.

One point of contact

One partner who speaks your language and knows your company, instead of a dozen separate advisors.

A long-term relationship

Not a transaction. We grow with you, from the first test in the market to a fully running US company.

We Run Your Office

Once you're in, we can keep the books, run payroll and handle filings, so you can focus on customers.

Why California

A market the size of a G7 economy, in one state.

~$4.3T
Annual GDP: the world's 4th-largest economy
39.5M
Residents, the largest US state
2×+
GDP per capita compared with Italy
#1
Technology and startup ecosystem in the world
Sectors

Where Italian quality meets California demand.

Aerospace & defense Technology & startups Precision engineering & automation Furniture, design & luxury finishes Construction & energy efficiency Fashion, eyewear, footwear & jewelry Sports & outdoor Food & wine

Ready to take the first step toward the US market?

Tell us about your company and your goals. We'll come back with an honest view of the opportunity, and a realistic first step.