Why California

The world's fourth-largest economy, in a single state.

California is large, wealthy and quick to adopt what's new. For Italian companies with quality, design or technology to offer, few markets compare.

~$4.3T
Annualized GDP (Q3 2025), behind only the US, China and Germany
~$2.4T
Italy's GDP, for comparison
39.5M
Residents in 2025
2×+
GDP per capita compared with Italy

Sources: U.S. Bureau of Economic Analysis and IMF (GDP); California Department of Finance (population, 2025); California Association of Realtors (median home price); Compass 2025 Ultra-Luxury Report ($10M+ home sales). Figures are rounded and updated periodically.

The opportunity

Why it matters for your company.

Customers with real purchasing power

One of the highest concentrations of wealth in the world: more than 570 homes sold above $10 million in 2025 across the four main California markets (Greater Los Angeles, Orange County, Silicon Valley and San Diego), and a median single-family home price around $870,000. That means sustained demand for quality interiors, finishes, fashion and food.

The world's leading tech ecosystem

From Silicon Valley and San Francisco to Los Angeles and San Diego: a deep pool of venture capital, talent and early-adopter customers.

A cultural and entrepreneurial laboratory

A place where ideas are born, tested and scaled, and where a product that succeeds can travel across the US and the world.

Industrial depth

Aerospace and defense, biotech, medical devices, semiconductors, EVs and robotics all need precision components and customization.

What to expect

The main challenges, and how we address them.

California rewards preparation. These are the obstacles we see most often, and what we do about them.

01

Cultural differences

Different decision-making speed, communication style, role of brand and digital presence, and customer expectations.

We act as your cultural interface.

02

A fragmented professional landscape

Many separate, highly specialized professionals for incorporation, banking, insurance, HR, immigration and legal needs.

We coordinate our curated network for you.

03

Underestimated preparation and budgets

Companies often arrive with a timeline and a budget that don't match the market.

We start with preparation and realistic financial planning.

Is California right for your company?

Let's look at your sector, your offer and your resources together, and find out.